Days after teasing a Fresh “I” Merchandise, Xiaomi on Tuesday Established the Mi Power Bank 2i lineup as its very first ‘Made in India’ power banks in the country.
The Chinese firm has established its third manufacturing facility in Noida, Uttar Pradesh, following both smartphone manufacturing plants in Sri City, Andhra Pradesh, to start manufacturing the new power bank range anyplace in the country in partnership with Shenzhen-based Hipad Technology.
Expanding the existing Mi Power Bank two family that was launched back in June, the new collection includes the 10000mAh Mi Power Bank 2i and 2000mAh Mi Power Bank 2i. The 10000mAh Mi Power Bank 2i is priced at Rs. 1,499. The new models will go on sale through Mi.com and Mi Home Stores starting November 23 noon. After the initial sale, the Power Bank 2i range will soon be available across all Mi Preferred Partner stores and all large-format retail partners in December.
Both 10000mAh Mi Power Bank 2i and 20000mAh Mi Power Bank 2i have lithium polymer batteries, double USB outputs, and smart-control chips powered by Texas Instruments. Between the two, the 10000mAh Mi Power Bank 2i sports a double anodised aluminium design with 14.2millimeter thickness. The power bank is touted to have a conversion rate of up to 85 percent. Contrarily, the 20000mAh Mi Power Bank 2i comes in a polycarbonate case and includes Quick Charge 3.0 technology for a faster charging experience.
Xiaomi 20000mAh Mi Power Bank 2i
Xiaomi’s Manu Kumar Jain, while addressing the media before hosting the visit in the new facility, highlighted that identical to the existing Mi Power Bank 2 models, the brand new stove goes through nine degrees of stringent quality testing – with three degrees of process inspection at each phase. Jain, who heads Xiaomi India, said that the earnings of its Mi Power Bank range in the country is four times higher than Lenovo, which comes third in terms of leading power bank companies in the Indian market. He also pointed out that fake versions of the original Mi Power Bank models are surpassing traditional competitors in the country and are so far accounted for the second position in the overall power bank room.
To overcome the issue of counterfeit models, Xiaomi has started using a hologram and security code which helps customers identify the genuine models among the mix.
“Our power banks possess intelligent features that make them compelling one of the competition,” Jain told Gadgets 360.
The plan of establishing a new facility to manufacture the new Mi Power Bank range in the country has been sketched annually. The Xiaomi India team discussed the strategy with Hipad Technology, the firm that currently produces Mi Power Bank models in China, and ultimately kick-started the new facility. The manufacturer has four facilities in China which make branded smartphones in addition to power banks for international markets.
“We are transferring the benefits we receive from your distribution chain and import taxes to our customers through the new facility,” Jain mentioned.
Spread throughout a total area of 2.3 lakh square feet, the Noida facility has a production capacity of developing seven power banks per minute – significantly higher than what Xiaomi had initially in the Chinese region. There are now over 500 employees at the factory, Xiaomi and Hipad Technology are planning to enlarge the headcount by hiring new talent. Jain asserted that over 70 percent of people working in the local facility is B.Tech. Also, he revealed that the business is currently using locally produced packaging material also contains plans for a neighborhood procurement of SMT (surface-mount technology) that could begin sometime next year.