Twitter Monthly Active Users Drop to 321 Million, Video Ad Sales Surge

Twitter reported a better-than-expected 24 percent Growth in fourth-quarter Earnings on Thursday, helped by growth in its Movie advertising Firm.

The social networking firm introduced a decline in monthly active users, due in part to its campaign of deleting millions of abusive accounts after facing criticism it had been used as a stage for political influence operations and hate speech.

Overall revenue rose to $909 million (roughly Rs. 6,500 crores) in the quarter, beating Wall Street’s average estimate of $868.2 million (approximately Rs. 6,200 crores).

Total advertising revenue climbed 23 percent to $791 million (roughly Rs. 5,500 crores). Over half that revenue came from movie ads placed by corporate clients.

Revenue from information licensing and other non-advertising companies climbed 35 percent from a year before to $117 million.

Analysts had expected 25 cents, normally, based on IBES information from Refinitiv.

The number of ordinary daily busy users subjected to Twitter advertisements, a brand new figure disclosed by the company, climbed to 126 million in the fourth quarter from 115 million a year past and 124 million from the previous quarter.

Monthly active users totaled 321 million. That was in line with analysts’ forecasts, but down from 330 million a year before and 326 million from the third quarter. Twitter said that following the present quarter it’d quit disclosing monthly active users, a statistic which is now standard among internet companies throughout the last decade.

For the current quarter, Twitter stated it anticipated total earnings to be between $715 million and $775 million. Analysts are anticipating about $765 million, typically.

Twitter stated it expects operating expenses to grow approximately 20 percent year-on-year in 2019 because of efforts to improve its service, above analysts’ average estimate of 12 percent.

It expects capital expenditures to be between $550 million and $600 million, well above analysts’ average estimate of $415 million for 2019.


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