With the growing popularity of the variable frame rate

VariCam HD Cinema cameras, HD production is on the

verge of changing HD video cameras as we know it. The

low cost 24p editing and finishing on the desktop, is

what Panasonic likes to call a VariDigm shift.

It all starts inside of the camera. The AJ-HDC27 from

Panasonic replicates several of the key features of

film based acquisition, which includes 24 frame

progressive scan images, time lapsed recording, and a

wide range of film rates for amazing camera effects.

The VariCam also comes with CineGamma software that

permits Panasonic’s HD Cinema camera systems to

match the latitude of film stocks and effects.

Even though it all starts inside of the camera, it

doesn’t stop there. HD has been showing up in many

more places besides HDTV. Panasonic is leading the

way with compact and affordable HD products. All

across the world, you’ll see Panasonic launching

HD products that are among the best and very affordable.


If your digital plans call for a transition to DTV

first then HDTV later on down the road, or if you plan

to take your station HD now, Panasonic has you

covered by making HD both flexible and affordable.


Whether your next commercial is a 30 second spot for

TV or a two minute commercial, shoot it on DVCPRO HD

without having to sacrifice quality. The 24P at 720

progressive resolution from Panasonic makes this

very possible.

Corporate needs

The coporate level presentations demand the highest

level of image quality. Professional presentations

begin with 720p and 1080i cameras from Panasonic.

By starting with the highest image quality available,

Panasonic ensures that you’ll have everything you

need to exceed your corporate needs and demands.

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