Instagram Promotes Vishal Shah as Head of Product

Facebook’s photo-sharing app Instagram said on Monday it Encouraged its director of product management Vishal Shah as the Mind of Merchandise, effective immediately.

Shah, who combined Instagram at 2015, assumed the position previously held by Adam Mosseri, that had been appointed as Instagram’s head in October, following the high-profile exits of co-founders Kevin Systromand Mike Krieger in September.

As the manager of product management for Instagram, Shah headed consumer, business, and revenue products divisions, such as research, explore, Advertisements, IGTV, and purchasing.

Facebook has seen lots of executive departures this year, such as departures of co-founders of Facebook-owned messaging app WhatsApp Jan Koum and Brian Acton.

Late last month, Instagram launched a brand new feature dubbed”Close Friends” enabling users to share their tales using a smaller group of people.

The new feature, which may appear on the user’s profile from the side menu enables Instagram’s more than 1 billion users to create a smaller set of friends and share stories exclusively with the category.

Facebook has been focusing on Instagram, its fastest-growing revenue generator, since the social networking website’s core platform has come under fire from regulators pushing to improve data safeguards for individual privacy, to battle addiction to social websites, and also to stop misinformation or fake news.

Rival Snap owner of Snapchat, that faces stiff competition from Instagram has been redesigning the program to lure more users and advertisers. Snap additionally bagged a $250 million (roughly Rs. 1,800 crores) investment in Saudi Arabia’s Prince Alwaleed bin Talal because it changed toward a self-serve model for advertisers.


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