International Business Machines Corp..
Chief Executive Officer Ginni Rometty joined a growing chorus of tech executives lambasting web platforms, like Google and Facebook, over their set of consumer data and urged authorities to target regulation in these companies.
Without naming company names, Rometty pointed into the”irresponsible handling of private data by some dominant consumer-facing platform firms” as the cause of a”trust crisis” between users and technology businesses, based on an advanced copy of her opinions.
Rometty’s remarks, given at a Brussels event with leading EU officials Monday, given current statements by Apple CEO Tim Cook, who at October slammed Silicon Valley rivals over their use of data, equating their solutions to”surveillance.”
On Monday, she met with the EU’s privacy chief Vera Jourova and EU Trade Commissioner Cecilia Malmstrom and, at the case, appeared on a board with Andrus Ansip, the commission’s Vice President for electronic affairs.
The comments by the technology executives come as both Facebook and Alphabet’s Google are under intense scrutiny by lawmakers in the usa and Europe over privacy breaches and election interference in their own platforms.
She’s been trying to maneuver IBM toward more modern businesses, like the cloud, artificial intelligence, and security software.
Seeking to separate IBM – which operates primarily at a business-to-business degree – from the troubled tech companies, Rometty said governments should target regulation in consumer-facing web platforms, like social media firms and search engines.
“The power dynamic is very different in the business-to-business markets,” Rometty said. “Tackling the real problem means using a regulatory scalpel, not a sledgehammer, to prevent collateral damage that would hurt the wider, productive and much more accountable parts of the digital economy.”
In particular, Rometty pushed for more measures round the transparency of artificial intelligence as well as contentious rules about platform liability.
Tech firms like Google and Facebook have pushed on any programs to provide platforms more legal accountability over what people post or upload on their own sites, arguing it could result in restrictions on free speech if companies need to track what users upload.
“Dominant online programs have more power to shape public opinion than newspapers or the television ever had, nevertheless they face hardly any regulation or liability,” Rometty said. “On accountability, fresh thinking is necessary.”
Rometty called on the European Union to alter laws which have handed web platforms immunity from everything appears on their sites. The EU’s so-called e-commerce directive in 2000 was developed to boost innovation among young companies. The bloc has since introduced targeted measures giving tech companies liability over particular content, such as ordering them to remove terror propaganda within one hour, but it’s yet to formally change regulations.
Brussels is now eponymous from the technology world with tough digital rules, such as the EU’s strict GDPRprivacy regulation, which came into force earlier this season.
Like Rometty, Cook also made his comments at an event in Brussels attended by leading EU officials.