It represents its foray to cryptocurrency. The announcement has witnessed a spike in shares, increasing by over 60 percent since the announcement on February 8.
In addition to this, Atari is taking a stake in a business that’s building blockchain-based digital entertainment and is expanding its online casino-gaming venture with Pariplay to allow for gambling with digital currencies. It is unknown if this could be limited to Atari Token or be open to the likes of Bitcoin too.
“Blockchain technology is poised to take a very important place in our environment and to change, or even revolutionise, the current financial ecosystem, especially in the regions of the video game industry and online transactions,” Atari Chairman and Chief Executive Officer Frederic Chesnais stated in a declaration. “Our aim is to take strategic positions with a limited cash risk, so as to best create value together with the assets as well as the Atari brand.”
Previously Atari floated plans for a games console Called the Ataribox and chose to crowdfunding to bring Roller Coaster Tycoon into the Nintendo Switch. In its latest avatar, we’ve seen Atari release a couple of games based on businesses it still owns, most notably Alone in the Dark: Illumination and Asteroids: Outpost. Both were satisfied with mainly negative reviews for their derivative nature.