Apple Hires Former Jaunt CTO Arthur van Hoff in Apparent Augmented Reality Push

Rumours have been going around for a Long Time Seeing Apple working on an augmented reality (AR) headset Which Should release some time next year.

And now, it has been shown that the Cupertino established tech-giant has roped in Arthur van Hoff, who had been a co-founder in Disney-backed virtual reality (VR) startup, Jaunt. Going by his updated LinkedIn profile, Van Hoff currently holds the position of a Senior Architect at Apple, where he started working before this month.

Van Hoff’s updated LinkedIn profile has been first spotted by Variety. The hire comes two weeks after the passing of HoloLens co-creator, Avi Bar–Zeev, who worked in Apple for almost three years on what’s believed to be linked to the organization’s planned AR headset.

There’s no word yet as to what type of responsibility van Hoff will be carrying at Apple. But going by his expertise, van Hoff is known to be a veteran of multi-camera systems and video creation for AR and VR. And in addition, according to Variety, odds are that he might work alongside his older coworkers, since Apple has hired a number of former Jaunt engineers over the past couple of years to work on AR, computer vision, camera programs and other projects.

Arthur Van Hoff based Jaunt at 2013 and functioned as the organization’s CTO until late 2018. In addition, he took over as the CEO for a brief while in 2016. There were rumours regarding the business facing difficulty in 2018, and consequently, Jaunt laid off a fantastic part of its workers in October 2018, and refocused on building a stage to the increased creation of AR content. Before working for Jaunt, Arthur van Hoff served as the CTO at Flipboard, Software and Services CTO in Dell, along with also an Engineer at TiVo.


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